Automotive retail spots are anything but thrilling. They normally feature balloons, spinning cars, and people in polo shirts.
To cut through the noise, we took inspiration from action-filled cinema and dropped viewers into heart-racing scenes that just happened to feature a Nissan.
Director: Jamie Babbit
Co-Creative Director: Meg Pearce
Senior Copywriter: Briatni West
Art Director: Victoria Lyons
Agency: TBWA\Chiat\Day NY
Director: Joe Kosinski
GCD: Basil Cowieson
Co-Creative Director: Meg Pearce