Many people in Black and Brown communities have been ignored, mistreated,
and misunderstood by those in the healthcare field.
This campaign set out to communicate Planned Parenthood’s mission: To see everyone fully and judgment-free. Not just as patients, but as people.
We launched with a message of affirmation from one generation to another, delivered by Emmy-winner Lynn Whitfield.
We then put out a call for kind words from the community to be delivered to our Be Seen Mailbox.
Artists, podcast hosts, and real people left messages of encouragement for anyone who may feel unseen.
Press:
ADAGE: EDITORS PICK
ADFORUM #1 BEST AD OF THE WEEK WORLDWIDE
THE 1.4 LONGLIST
Agency: Virtue
Director: Bianca Poletti
CDs: China Macena + Jackie Mucilli
Art Director: Meg Pearce