"Car people" didn't think an EV could meet their needs. The ARIYA introduced them to electric with an edge.
This launch included TVC, OLVs, targeted charging stations, a massive suite of OOH, custom social, and a celebrity-led pronunciation mini-campaign. What a beast.
Group CD: Basil Cowieson
Co-Associate Creative Director: Meg Pearce
Copywriters: Reid Masimore, Briatni West
Art Directors: Brooke Wong, Victoria Lyons