Good & Gather is Target’s owned grocery line and their largest store-brand to date. In 2019, we were asked to introduce the brand of over 2,000 products, and establish Target as the new go-to place for groceries. We created a suite of launch assets for TV, digital, and social in just seven weeks from brief to launch.
Then, in 2020, we followed up the launch with a 360 campaign — created entirely in quarantine.
