Move with Spotify launches Spotify’s fitness vertical, and invites fans to explore fitness exactly how they explore music – in their space, in their style, wherever feels good.
Our 15s spots show that working out doesn’t have to look the way most fitness brands depict. It can be messy. Imperfect. In your crowded living room, or your underwear.
OOH demonstrates how Fitness with Spotify can ‘fit’ in your world, showing fans doing movements that filled up the exact space of the media.
For new to fitness users, an interactive quiz matched them to a custom playlist of workouts to help them get started.
Agency: Spotify In-house
Director: Lea Esmaili
Photographer: Natalia Cornudella
CD Partner: Meg Pearce