2025 Wrapped brought the year’s biggest songs to life through physical destinations built for superfans. For New Yorkers, Chappell Roan’s “The Subway” was a hometown anthem. We brought the song’s most iconic visual — Chappell’s endless stream of hair — out of the music video and into Union Square Station, turning every 2025 stream into 1mm of hair. The result was an 800 foot decal and a station takeover packed with NYC listener stats and Easter eggs for fans.
Fans organically posted about the takeover from the morning of install to the last easter egg they could find.
And all of the hair led to one place — the L train platform, where the actual subway train was wrapped in Chappell’s red hair. Inside, every board was filled with more stats specific to subway culture.
