VICE Media Group was a new collaboration of businesses born in the year when the whole world was sitting at home wondering what was to come. The great reset? A cultural renaissance? We weren’t sure. All we knew was we would be at the forefront of making it happen. To roll out the new Vice Media Group brand, we needed a tagline that let the world know that too.
I was one of many copywriters from around the globe that took a stab at writing this line. And mine took the W.
WHAT HAPPENS NOW.
It is a statement and a question. Because we don’t have all the answers.
It’s anchored in the present, but projects into the future.
It's a call to action. What happens now for you? For us? Today? Tomorrow?
It’s an invitation for VMG audiences to help us push the world forward.
To uncover, create, build and define WHAT HAPPENS NOW.
This is how we launched the brand internally to 3,000+ employees.